Over the last two decades, Matt has designed and developed more than 500 brands and digital experiences, working with hundreds of clients throughout North America.
Matt Simpson is the founder and creative director of Infusion, a digital marketing company that creates websites, storefronts, membership sites, and other digital marketing programs for experts and thought leaders.
He sends out a monthly newsletter where he shares the tools and techniques he and his team are using to help best-selling authors, speakers, and other experts build and grow their online platforms. Hop aboard:
Aren’t third person bios weird?
They always sound so inauthentic and corporate, so here’s a bit more about me – minus the business-speak:
I’m a major design and technology nerd (I spent my childhood learning to write BASIC on the Apple II and illustrating comic books). Like I said, nerd.
I’m an entrepreneur at heart. I started my first company in high school, designing logos and brochures for local businesses. While in college, I opened the area’s first business service center – think Kinko’s in the early-90’s (that’s FedEx Office for anyone under the age of 30). After college, I worked in various marketing and creative roles before opening my marketing firm, Infusion, in 2002.
Over the last 20+ years, I’ve designed just about everything from product packaging to brand experiences – but I love working in the digital realm most of all.
I started building websites in the late 90’s, back when a high number on your visitor counter meant you were a total boss (Google Analytics didn’t exist yet). As my firm grew in the early 2000’s, we took on more and website work – but each site was a “one-off.” Clients had to come to us for every minor change or build a costly custom CMS (content management system). It was frustrating for the clients, and it left our small team overloaded.
After years of doing things the hard way, I found (and fell in love) with WordPress – and specifically, the Genesis platform. Since then, I’ve created several premium WordPress themes, Genesis child themes, and custom plugins for my clients. I’ve always believed that anyone with a website should be able to update it themselves – and they shouldn’t have to hire someone to add a new page, or change a phone number. That’s why I build all my sites with WordPress. I can do so much with it, and still give my clients a site that they don’t need me to take care of for them (although some of them still do).
Most days you’ll find me working with speakers, authors, and thought leaders to grow and expand their businesses. I work with them on everything from book launch websites to creating products. I also help clients grow their email lists. If you’re interested in working with me, you can find out more about that here.
I’m married to my best friend (gag, right? But it’s true – she’s absolutely amazing). We have two great kids who are growing up all too quickly. I enjoy photography, building furniture in my makeshift garage wood shop, and remodeling houses (I’ve done about a dozen houses and offices over the years.) I also like to travel, hike, and chill with a good cup of coffee and a great book (original, I know).
Other than that, you should know that I’m a (recovering) perfectionist, which is great for my clients, but usually drives my kids crazy when it’s time to clean the house. I’m helpful in brainstorming sessions because I’m able to generating a lot of ideas quickly, and can quickly see how things are going to unfold down the road. I’m passionate about helping people and organizations maximize their potential and can usually help folks get unstuck. Oh, and like George Costanza, I’d probably be an architect if I wasn’t doing what I am now.
Thanks again for stopping by!