How to Define Your Purpose & Position Your Brand for Success

All brands, whether corporate or personal, become stronger (and more powerful) when their focus is narrowed. But for most of us, the challenge is that the closer we are to the brand (especially if it’s a personal brand), the harder it is to determine our direction, define our uniqueness, or narrow our positioning.

In fact, many times as our businesses grow it’s easy to lose track of our purpose and even become untethered from our “why” – and that can quickly spell disaster.

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The Essential Social Media Sizing Cheat Sheet

Social Media Sizing Cheat Sheet

Every social network has it’s own unique guidelines and specifications for uploading profile information and posting visual content. Because you are your own “Chief Marketing Officer” – it’s essential that you and your team stay up-to-date to ensure your brand looks it’s best across all major social media channels…

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Introducing LIFT: a Get Noticed™ Child Theme for WordPress

I am incredibly excited to introduce LIFT, a Get Noticed™ Child Theme for WordPress.

I designed and developed LIFT, the child theme that powers my blog, on the backbone of the amazing Get Noticed™ premium WordPress Theme designed and developed by Michael Hyatt & Andrew Buckman.

If you’re not familiar with it, Get Noticed™ is the perfect theme for anyone wanting to build a personal brand – speakers, authors, consultants, brokers, pastors, or corporate executives. It’s the same theme that powers Michael’s blog of over 350,000 subscribers. I absolutely love Get Noticed™! It’s easy to use, and has loads of features – and it’s perfect for anyone who wants to build a personal brand online.

My child theme, LIFT, builds on the Get Noticed™ theme by providing:

  • An Enhanced Design
  • Responsive Home Page “Hero Banner”
  • Dynamic Footer with “About Me” Photo & Spotlight Area
  • Enhanced Tablet and Mobile Device Responsiveness (looks great on all browsers and devices)
  • NEW Shortcodes to Easily Modify Text Size (Large, Small & Tiny Text)
  • NEW Shortcodes to Highlight Text Areas & Spotlight Important Items
  • NEW Shortcodes for Enhanced Buttons and More Button Color Choices
  • NEW Shortcodes for Beautiful “Big Buttons” that Call Readers to Action!
  • NEW Shortcodes for Boxes, Outlines, and Special Message or Content Areas
  • …and more!

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Register now for the Platform Conference!

Date: November 9, 2014—November 11, 2014
Event: Platform Conference
Location: Colorado Springs, CO
Registration: Click here to register.

Should You Put Your “Real” Personality Into Your Brand? Check out what Marie Forleo has to say about creating an authentic brand voice.

New Coaching Program is Live!

I am thrilled to announce the launch of Communicator Coaching – a new coaching offering designed specifically for speakers, authors, and professional communicators.
I’ve partnered with my good friends at The Frontline Group, an artist-management company with clients like Ken Davis, Michael Hyatt, and Crystal Paine ( to create this exciting new program.

Our team recently sat down to discuss what’s been happening in the coaching program with our charter group. Take a look at the video or check out our complete site at

Platform: Get Noticed in a Noisy World (Thomas Nelson, 2012)

jpeg-1To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform.

In this step-by-step guide, Michael Hyatt, former Chairman & CEO of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creatives are doing differently to win customers in today’s crowded marketplace.

Michael speaks from experience. He writes one of the top blogs in the world and has more than 200,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

Platform is a New York Times, Wall Street Journal, and USA Today bestseller. Recently, Forbes magazine named Michael one of the “Top 10 Online Marketing Experts To Follow In 2014.” If you want to build your platform, Michael’s material is absolutely foundational.

In the spirit of full disclosure, I do some work with Michael and his team at Dynamic Communicators International.