Yesterday, Facebook announced an update to their News Feed algorithm. Starting today you will begin seeing:
- more “text-only” posts from your friends in your News Feed
- less “text-only” posts from Pages in your News Feed
Facebook also announced that they will start highlighting more “link-share” posts from Pages out into the news feed of our fans.
What this means for Page Owners:
Most of us who have or manage Pages (fan pages) in Facebook embed our links directly into our status updates – but starting today that won’t be as effective.
STOP doing this:
Example #1 (all text update with link embedded in text):
Example #2 (link embedded within a status update and the image pulled in via “Facebook magic”):
START doing this:
Updates should now have the link removed from the post itself once the image and description is pulled in via “Facebook magic”. So your posts should now look like this:
Making a link-share post:
When you add a link to a status update, the image with the title and description are automatically pulled in via “Facebook magic”. You can then delete the link in the status update box. The image and description created by Facebook are now clickable.
More resources and Facebook marketing tips
Facebook changes things around so often it’s almost impossible to keep up. Keeping up on all the strategies and changes at Facebook is full-time work so I rely on others who specialize in that area to keep me up to date. If you find that Facebook is even remotely important to your marketing success, you need to follow Amy Porterfield.
I met Amy briefly this fall for the first time at Michael Hyatt’s Platform Conference in Dallas, TX. Aside from being an excellent Facebook marketing strategist, she is a great speaker and presenter. One of the things I like most about Amy is that, unlike many professional bloggers and communicators, she doesn’t flood my inbox with promotional material and courses she is pushing – just good content. Be sure and sign up for Amy’s email newsletter here. She sends out useful marketing updates and helpful strategies (like this one) for those who connect with their audience via Facebook.